Swiss Graphic Design and Advertising by Geigy

Swiss Graphic Design and Advertising by Geigy
March 16, 2009 Michael


“Corporate Diversity”
is a new book that coincides with an exhibition at the Museum für Gestaltung Zürich, about the Geigy chemical company. Designers such as Steff Geissbuhler and Karl Gerstner worked under the direction of Max Schmid, contributing significantly to the spread of Swiss graphic design. Here is a video inside the exhibition. Can’t wait to get my copy.

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